EAST is a much loved fashion brand. We design for women who love individual, natural fabrics, with an ethnic touch. We are well known and well respected for our heritage, which is steeped in India and our love for bright colours and vibrant prints.Our products are influenced by the time honoured traditions of the East incorporating, handcrafted embroideries, wonderful evocative prints and vibrant colours. You will also find soft knitwear for easy layering, beautiful silks and simple linens. Finally, as all our clothes are designed in-house, they are genuinely one-of-a-kind.