Our competitors’ models often have 5 people increasing the worth you pay. The manufacturer – (a buying agent sometimes) – wholesaler – retailer – you. The multiple handles the merchandise incurring extra labor and freight, they even have fancier packaging and advertising costs. In our model, only 2 people need to make a margin – the manufacturer and 4WD Supacentre. In their model, up to 4 people got to charge their margin.