I wanted to create a brand that was not only inspired by the tattoo culture, but also merged other art influences whilst still respecting more traditional styles. A brand that cared about their quality and also offered great premium designs but without the premium price. I was frustrated with the lack of quality designed tee's that were affordable to the average person. Most affordable tee's in my opinion are far more then less creative in their designs.So I started by contacting suppliers and designers, trying to figure out if i can offer a premium product at an affordable price. After a lot of hard work and researching, i put together a plan and a brand which achieves all of the above.