Launched in September 2000, Booksfree.com is the oldest online book rental service. Founded by veteran business-men Douglas Ross and Andrew Bilinski, Booksfree set out to revolutionize the way consumers acquired reading materials online. Oprah Magazine said Booksfree is the book version of Netflix. Originally launched as a paperback book rental service of bestselling paperback fiction books, Booksfree has expanded into children's books, nonfiction books, and audiobooks. Since 2000, Booksfree has grown its selection from 25,000 titles to over a quarter of a million titles.