Jaya Iyer is originally from India, however she was inspired live the American Dream. She moved to the US from India carrying nothing but a backpack of her belongings and along with a mountain of ambition. She worked hard to obtain a Ph.D. in Fashion Merchandising from Iowa State University. She has taught Fashion buying and wrote a textbook on Fashion in Emerging Markets which is widely used in universities. She also worked in apparel manufacturing and exporting. She is the former apparel buyer for the cult-favorite store, ThinkGeek.