45 minutes. That’s how much time Terry White, soon-to-be WOLACO founder, had for his daily workout. 45 minutes to release the day’s stress. But with keys in his sock and a phone bouncing in his shorts, he couldn’t focus. That frustration sparked an idea. With the North Moore short perfected, it was time to fund production. Absolutely terrified, Terry launched it on Kickstarter. But the WOLAFAM showed up, reaching our goal within 48 hours and exceeding funding by 400%.